A global branded drinks supplier with many well known brands and exceptionally strong marketing, needed to transform operational performance at their £350m UK business unit. Customer service experience was poor and out of line with commercial capabilities.
As is often the case when supply chains are not well managed, inventories were high consuming working capital, and costs were driven up by excess warehouse space and stock handling.
Having recognised the opportunity offered by supply chain excellence, capability building almost from scratch in a sales and marketing led business unit was needed. Key objectives were to:
To build supply chain management capability from the ground up, concepts central to our methodology had to be developed, including:
Design and development of an integrated business planning process (sometimes called Sales & Operations Planning), created the mechanism for sustained supply chain performance improvement.
An integrated business planning process was established that systematically connected demand creation and supply fulfilment activities. This was the foundation for:
These results within 12 months also supported a warehouse move from a 375k sq ft facility to 125k sq ft unit, significantly reducing logistics cost.